Learning from Walt’s Epitaph
Imagine if, as a young adult, he had been so focused on his day job of illustrating advertisements that he never learned the craft of animation. Imagine if he had been so focused on animation that he never left his studio to pursue building Disneyland. Imagine
Read MoreWe are the Nonprofit Imagineers!
With a view from a thousand feet up, we need to see the Candyland-style map that ties together the sequence of events from the first point of contact, to the first handshake, to the first conversation… all the way until the visitor heads home, making sure
Read MoreA Blank Sheet of Paper
Walt Disney had a vision for a clean, family friendly theme park. When Walt wanted to migrate the concepts from his imagination into tangible drawings for what would become Disneyland, he first approached his friend Welton Becket to ask where he could find the right architect
Read MoreNonprofit Innovation: Burn the Box
The CEO of a large investment firm was handed several clippings from a financial magazine. He laid the pages on a table and with all identifying information obscured, he was asked to select the advertisement from his institution. After analyzing the graphics and copywriting for a
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