Is Disney overusing their IP? What can we nonprofits learn from it?
A recent article published by Inside the Magic discussed the latest trend at Disney parks to incorporate their intellectual property (IP) into everything they do. From new attractions to new lands, nearly everything Imagineers create these days is in some way connected to their new or
Read More5 Surprising Insights from “The Nonprofit Imagineers” Book
I asked ChatGPT to write an article about The Nonprofit Imagineers. While it’s a well written article, there’s one section that’s a total miss. Can you pick it out? ME: write an article about 5 things you didn’t know until you read The Nonprofit Imagineers
Read MoreWhat Nonprofit Leaders Can Learn from Coca-Cola’s Great Campaign That Started With Just 151 Words
In The Nonprofit Imagineers, we discuss the importance of a brief nonprofit mission statement and its impact on our ability to be creative. Later, we learn that the original ideas for a new theme park in California started with a few words from Michael Eisner to
Read MoreNonprofit Innovation Lessons from Walt Disney’s Mickey Mouse Club Circus
In The Nonprofit Imagineers, I challenge you to ask yourself “what if, rather than thinking like the 60-year old organization that we are, we could act as if our organization was established today?” Would you do things the same way? Send the same newsletter? Serve the
Read MoreUnleashing the Magic: Applying Disney Imagineering Principles to Plan a Small Event
Disney is renowned for its ability to create magical experiences and transport guests to enchanting worlds. Behind these captivating moments lies the art of Disney Imagineering – a unique blend of creativity, innovation, and meticulous planning. While Disney’s expertise is often associated with large-scale projects, the
Read MoreVersatile Items Every Nonprofit Imagineer Should Own
In The Nonprofit Imagineers we discussed the idea of “owning your own lights.” This meant that by having several versatile infrastructure pieces that could be used in different ways, you can add creative touches to programs and events that might not otherwise have the budget to
Read MoreUsing Matrix Mapping to Keep your Nonprofit Creativity in Check
Brainstorming is fun and can lead to some very creative ideas. The problem is, not all creative ideas contribute to your mission or sustainability. It can be easy to travel down paths that don’t help you achieve your organizational objectives, and can even end up harming
Read MoreAvoiding Mission Creep as you Pursue Creativity
Nonprofit organizations play a vital role in making a positive impact on society. These organizations are often created to serve a specific purpose, and their missions are often aligned with a specific social or environmental cause. However, nonprofit organizations can also fall prey to mission creep,
Read MoreFacebook Drops the Metaverse – The Innovator’s Dilemma Case Study
As you read in chapter 2 of The Nonprofit Imagineers, The Innovator’s Dilemma is a concept introduced by Harvard Business School professor Clayton Christensen in his book of the same name. It refers to the challenge faced by established companies when disruptive technologies or business models
Read MoreCreate a Weenie that serves no purpose at all – Ideas Folder
Here’s a quick one for your Ideas Folder to spark your imagination. Not all decorations and artwork have to serve a purpose or have deep meaning. Check out the comical picture above. You might call it a “hidden Mickey” and put it somewhere no one will
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