Blog

Virtual Togetherness: Can We Build Real Community Online?

Rethinking Marketing, Communications, and the Future of Digital Belonging Once, the phrase “community engagement” brought to mind packed rooms, potlucks, and handshakes at the door. Then everything changed. The pandemic forced nonprofits to move their mission online—virtually overnight. Zoom replaced conference rooms. Facebook groups became community

Board Members Are Community Members First

Rethinking Board Recruitment and Engagement Through the Lens of Events and Belonging Nonprofits invest a huge amount of energy in events—galas, Shabbat dinners, fundraisers, holiday programs, volunteer drives. And often, we invite our board members to attend, help host, or even run the show. But here’s

From Donors to Believers: Building Transformational Giving

In the nonprofit world, we often talk about “donor stewardship,” “major gifts,” or “annual appeals”—language that, while important, sometimes reduces people to dollar signs. Too often, fundraising becomes a transaction: We ask. They give. We thank. Repeat. But what if we imagined something more powerful? What

Turn Ordinary Into Extraordinary

Big brands like Coca-Cola and McDonald’s know that small, creative touches can make a huge impact. Watch this video for a quick glimpse into their create concepts. By adding unexpected features — like a Coke label that transforms into a bow or a takeout box that

Reaching for the Stars: How Space Exploration Inspires Nonprofit Professionals

In December 2021, NASA launched the James Webb Space Telescope—an unprecedented feat of engineering and vision. Within months, the telescope began transmitting jaw-dropping images: galaxies swirling millions of light-years away, clusters of stars we’d never seen, and a whole new lens on our place in the

Houston, We Have a Message: Rethinking Nonprofit Communications

When NASA unveiled the Artemis program—its ambitious mission to return humans to the Moon and eventually reach Mars—it wasn’t just the technology that captured global attention. It was the story. Named after the Greek goddess and twin sister of Apollo, Artemis signaled more than a continuation

Fundraising with Rocket Fuel: What Nonprofits Can Learn from SpaceX

In 2021, a rocket soared into orbit—not with NASA astronauts, but with a private crew aboard the Inspiration4 mission. Funded by billionaire Jared Isaacman, the flight raised over $240 million for St. Jude Children’s Research Hospital. It was the first all-civilian crewed spaceflight, but more than

From Launchpads to Landing Parties: Events and Engagement Inspired by Space

On February 18, 2021, NASA’s Perseverance rover touched down on Mars. But the real magic? Millions of people around the world were watching together. Live. In real time. Social media lit up. Livestreams were shared. And when Perseverance safely landed, scientists cheered—and the world celebrated with

5 Creative Passover Haggadahs You Need in 2025

Fresh tools for storytelling, connection, and creativity Every year, the Passover Seder invites us to retell the ancient story of liberation. But in 2025, many families and communities are searching for something more—tools that spark conversation, deepen engagement, and bring new energy to the table. A

Notice the Regulars

Just like someone noticed this little boy parking his bike every day, nonprofits should pay attention to the small but consistent actions people take—whether it’s a donor who gives $10 monthly, a volunteer who always shows up, or a community member who quietly attends every event.

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