Just a quick post today to remind you about Readable – people need to be able to understand what you’re trying to communicate quickly.

Disney graphic designers (one of the many disciplines within the Imagineering family) spend countless hours designing and reviewing signage around the parks. Everything from parking structure signs reminding you that you parked in the Mickey and Friends structure, to the queue wait time signs were designed with great intention.  The colors, fonts, text size and exact wording are purposeful in order to make them as readable as possible.

Plussing by improving readability

Plussing is the basic imagineering practice that boils down to making everything a little bit better than it was before.  Take a look at your materials, flyers, posters, banners and permanent signage.  Each word and graphic should serve a purpose.  You shouldn’t include so much that people don’t know what up focus on.

At the same time, if you have a lot that must be communicated, you can tell the story piece by piece to keep it readable.  Give basic details on the sign or flyer, and have them read the details on your website or in a brochure.  The first impression that you make on them is just the hook – it’s just there get whet their appetite and encourage them to dig deeper for details.

So, take another look at your materials.  Do they send the right message? Will people instantly understand exactly what you need them to understand?  What can you do to plus at least one sign, flyer or web page today?