Turning Passive Members into Active First Responders
Think about the last member meeting, annual banquet, or community event your organization hosted. It likely followed a very familiar, comfortable script: A polished slideshow showcasing the past year’s highlights. An award ceremony honoring a few key individuals. A catered dinner where everyone sits back, claps
Read MoreDesigning the Nonprofit “Airport Lounge”
There is a specific kind of alchemy that happens at an airport departure gate. One minute, you are surrounded by fifty strangers, each siloed in their own digital world. The next minute, an announcement crackles over the speakers: “The flight to Orlando has been delayed thirty
Read MoreThe Endless Summer: Building a Multi-Generational Fanbase
In 1974, nearly a decade after their creative peak, The Beach Boys released a greatest hits compilation titled Endless Summer. It didn’t feature new music, yet it surged to number one on the charts and stayed there for three years. It recalibrated their brand, transforming them
Read MoreFrom Audience to Insiders: 5 Ways Behind-the-Scenes Stories Increase Membership Engagement and Retention
During the Winter Olympics, millions watched athletes compete. But what people kept sharing online weren’t just medal ceremonies. It was the behind-the-scenes crews: The curling ice technicians preparing the surface. The ski jump teams clearing the runway between jumps. The volunteers resetting equipment in freezing temperatures.
Read MoreEngagement Is Not Attendance—It’s Belonging
Building Communities That Last in an Infinite Game Engagement is often measured in numbers. How many people showed up. How many signed up. How many participated. How many came back. Those numbers matter—but they don’t tell the whole story. Because people can attend without engaging. They
Read MoreHow Hanukkah’s Fried Foods Explain What Engagement and Events Are Really For
Every Hanukkah gathering eventually revolves around food. Latkes. Sufganiyot. Oil splatters. Powdered sugar everywhere. The food is imperfect, indulgent, and often a little messy. And it is almost always the most memorable part of the experience. That is not an accident. Hanukkah’s foods are not meant
Read MoreThe Cold Open: Starting Events With an Emotional Hook Before the Welcome Remarks
You know the feeling. You walk into a room for a nonprofit event: people milling about, small talk, a PowerPoint on the screen… and then someone finally says, “Welcome, everyone.” By that point, attention is divided, energy is low, and the first few minutes are wasted
Read MoreLet the Wild Rumpus Start: Inviting Members Into Adventure and Belonging
“And Max said, ‘Let the wild rumpus start!’” When Max puts on his wolf suit and sails to the land of the Wild Things, he’s doing what many of our community members secretly long to do — step into a space where they can be bold,
Read MoreThe View from Down Here: Designing Events Everyone Can Enjoy
When Walt Disney and his Imagineers designed Disneyland, they paid attention to the smallest details — including the height of shop windows. They made sure even the youngest child could walk right up, press their nose against the glass, and be captivated by the treasures inside.
Read More5 Engagement Tips Inspired by the Return of Mom Jeans
When mom jeans made their comeback, fashion experts didn’t call it a mistake. They called it a shift. After years of skinny fits and complicated cuts, the cycle swung back to what felt natural and comfortable. Engagement in nonprofits works the same way. People don’t always
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