Nonprofit Marketing and Communications Archives

Houston, We Have a Message: Rethinking Nonprofit Communications

When NASA unveiled the Artemis program—its ambitious mission to return humans to the Moon and eventually reach Mars—it wasn’t just the technology that captured global attention. It was the story. Named after the Greek goddess and twin sister of Apollo, Artemis signaled more than a continuation

From Stats to Stories: The March Madness Playbook for Nonprofit Communicators

Every March, millions of fans tune in to NCAA basketball—not just for the dunks and buzzer-beaters, but for the stories. The walk-on who became a star. The senior playing through injury. The underdog team that defies the odds. March Madness broadcasts don’t just rely on statistics—they

Storytelling That Sparks Memory and Connection: How Nonprofits Can Use Nostalgia to Engage Their Audiences

The other day, I was scrolling through social media when I saw an ad that stopped me in my tracks. It wasn’t a flashy new campaign or a celebrity endorsement—it was a simple, grainy image of a retro lunchbox, the kind I used to carry to

5 Marketing Lessons Nonprofits Can Learn from Schools

Marketing and communications (marcomm) are essential for nonprofit success. Whether you’re trying to engage donors, rally volunteers, or raise awareness, your approach to marcomm can make all the difference. Interestingly, day schools excel in creating strong engagement through their marcomm efforts. By studying how schools connect

Starting the Year Off Right: Creative Problem-Solving in Nonprofit Marketing

As the new year begins, it’s natural to feel a renewed sense of energy and possibility. For nonprofit marketers, this is the perfect time to reassess, recalibrate, and set bold goals. Marketing in the nonprofit world isn’t just about telling your story—it’s about solving problems, reaching

Finding Your Nonprofit’s Groove: Marketing Lessons from Music’s Greatest Hits

Music has a way of grabbing our attention, stirring our emotions, and leaving a lasting impression. A great song hooks listeners with rhythm, melody, and message — the same way great marketing hooks an audience. Nonprofits can learn a lot from music’s greatest hits when it

5 Outrageously Fun Ideas to Rock Your Giving Tuesday Marketing

Giving Tuesday is upon us—the one day of the year where nonprofits go head-to-head in a friendly competition for donor dollars. But with so many appeals flying around, how can you ensure your nonprofit grabs attention, makes people smile, and inspires action? It’s time to get

How AI is Transforming the Nonprofit Sector: A New Era of Creativity and Efficiency

In recent years, artificial intelligence (AI) has made significant inroads into the nonprofit sector, revolutionizing the way organizations operate and engage with their communities. While AI is often associated with tech giants and corporations, it is also becoming an invaluable tool for nonprofits looking to maximize

5 Ways Nonprofit Marketing and Communications Professionals Can Use AI to Boost Efficiency and Creativity

Artificial Intelligence (AI) has moved beyond being just a buzzword to becoming a powerful tool for marketers across all industries, including the nonprofit sector. For organizations where resources are often limited, AI offers the ability to streamline tasks, enhance creativity, and improve communication strategies. Here’s how

6 Creative Tips for Better Reaching Millennials in Nonprofit Marketing

Millennials are now the largest living generation, and nonprofits that want to thrive need to rethink how they engage this audience. With their values-driven approach to life and a deep connection to digital culture, reaching millennials requires authenticity, creativity, and an understanding of what resonates with

Category: Nonprofit Marketing and Communications