Nonprofit Marketing and Communications Archives

The Backstage Advantage 5 Ways Behind-the-Scenes Stories Strengthen Your Nonprofit Marketing and Communications

During the Winter Olympics, millions of people tuned in to watch elite athletes compete. But some of the most shared content wasn’t about gold medalists. It was about the people behind the scenes. Viewers became fascinated by the curling ice technicians who carefully “pebble” the ice

Stop Chasing Attention. Start Building Trust — Marketing & Communications for the Infinite Game

Nonprofit marketing is often driven by urgency. We need people to open the email. We need clicks. We need registrations. We need awareness—now. So we chase attention. Louder subject lines. More posts. Bigger announcements. Another campaign layered on top of the last one. Sometimes it works.

Why the Hanukkah Candles Might Be the Best Marketing Lesson You’ll Get This Year

Every winter, people place a small light in a window. It doesn’t interrupt anyone. It doesn’t explain itself. And yet, night after night, it becomes part of the landscape. The Hanukkah menorah is not trying to win attention—it’s trying to be seen. And in that distinction

Color Grading Your Brand: What Film Teaches Nonprofits About Tone, Mood, and Emotional Consistency

Filmmakers know something that nonprofits often overlook: How a story feels is just as important as what the story says. You can watch two films shot on the same day, in the same city, with the same camera—and the emotional experience will be completely different simply

Goodnight Noise: The Power of Quiet and Consistency in Nonprofit Communications

Before there were push notifications and endless emails, there was Goodnight Moon — a story so quiet it could calm an entire generation. “In the great green room There was a telephone And a red balloon…” That’s it. No drama. No exclamation points. Just rhythm, imagery,

Kid-Friendly Marketing: How to Make Your Nonprofit Communications Clear, Simple, and Engaging

Have you ever tried to explain what your nonprofit does to a child? You quickly realize how much jargon and insider language sneaks into everyday communication. The exercise forces you to strip things down to their essence: What do we do? Who do we help? Why

Why Nonprofit Communications Should Think Like a Polaroid

Pull a Polaroid out of your bag at a party, and people light up. Suddenly, everyone wants to lean in for a picture, watch the photo emerge, and shake it impatiently as it develops. It’s not because Polaroids are better than the high-resolution camera in your

Sunscreen & Storytelling: Protecting and Amplifying Your Brand in the Summer Sun

Summer can be a strange time for nonprofit communicators. Audiences are distracted. Team members are on vacation. Engagement slows. And yet, the work doesn’t stop. The summer months are often seen as a communications lull, but they offer a unique opportunity to rethink your strategy. Just

Marketing Like Mario: 5 Nonprofit Lessons from the World’s Biggest Games

When a new Super Mario game launches, fans around the world line up to buy it, post about it, and share their excitement. Mario isn’t just a character. He’s a brand that consistently hooks audiences, delivers joy, and drives loyalty. Wouldn’t it be nice if your

Virtual Togetherness: Can We Build Real Community Online?

Rethinking Marketing, Communications, and the Future of Digital Belonging Once, the phrase “community engagement” brought to mind packed rooms, potlucks, and handshakes at the door. Then everything changed. The pandemic forced nonprofits to move their mission online—virtually overnight. Zoom replaced conference rooms. Facebook groups became community

Category: Nonprofit Marketing and Communications

Winter Savings!