Nonprofit Marketing and Communications Archives - Page 2 of 5

Sunscreen & Storytelling: Protecting and Amplifying Your Brand in the Summer Sun

Summer can be a strange time for nonprofit communicators. Audiences are distracted. Team members are on vacation. Engagement slows. And yet, the work doesn’t stop. The summer months are often seen as a communications lull, but they offer a unique opportunity to rethink your strategy. Just

Marketing Like Mario: 5 Nonprofit Lessons from the World’s Biggest Games

When a new Super Mario game launches, fans around the world line up to buy it, post about it, and share their excitement. Mario isn’t just a character. He’s a brand that consistently hooks audiences, delivers joy, and drives loyalty. Wouldn’t it be nice if your

Virtual Togetherness: Can We Build Real Community Online?

Rethinking Marketing, Communications, and the Future of Digital Belonging Once, the phrase “community engagement” brought to mind packed rooms, potlucks, and handshakes at the door. Then everything changed. The pandemic forced nonprofits to move their mission online—virtually overnight. Zoom replaced conference rooms. Facebook groups became community

Houston, We Have a Message: Rethinking Nonprofit Communications

When NASA unveiled the Artemis program—its ambitious mission to return humans to the Moon and eventually reach Mars—it wasn’t just the technology that captured global attention. It was the story. Named after the Greek goddess and twin sister of Apollo, Artemis signaled more than a continuation

From Stats to Stories: The March Madness Playbook for Nonprofit Communicators

Every March, millions of fans tune in to NCAA basketball—not just for the dunks and buzzer-beaters, but for the stories. The walk-on who became a star. The senior playing through injury. The underdog team that defies the odds. March Madness broadcasts don’t just rely on statistics—they

Storytelling That Sparks Memory and Connection: How Nonprofits Can Use Nostalgia to Engage Their Audiences

The other day, I was scrolling through social media when I saw an ad that stopped me in my tracks. It wasn’t a flashy new campaign or a celebrity endorsement—it was a simple, grainy image of a retro lunchbox, the kind I used to carry to

5 Marketing Lessons Nonprofits Can Learn from Schools

Marketing and communications (marcomm) are essential for nonprofit success. Whether you’re trying to engage donors, rally volunteers, or raise awareness, your approach to marcomm can make all the difference. Interestingly, day schools excel in creating strong engagement through their marcomm efforts. By studying how schools connect

Starting the Year Off Right: Creative Problem-Solving in Nonprofit Marketing

As the new year begins, it’s natural to feel a renewed sense of energy and possibility. For nonprofit marketers, this is the perfect time to reassess, recalibrate, and set bold goals. Marketing in the nonprofit world isn’t just about telling your story—it’s about solving problems, reaching

Finding Your Nonprofit’s Groove: Marketing Lessons from Music’s Greatest Hits

Music has a way of grabbing our attention, stirring our emotions, and leaving a lasting impression. A great song hooks listeners with rhythm, melody, and message — the same way great marketing hooks an audience. Nonprofits can learn a lot from music’s greatest hits when it

5 Outrageously Fun Ideas to Rock Your Giving Tuesday Marketing

Giving Tuesday is upon us—the one day of the year where nonprofits go head-to-head in a friendly competition for donor dollars. But with so many appeals flying around, how can you ensure your nonprofit grabs attention, makes people smile, and inspires action? It’s time to get

Category: Nonprofit Marketing and Communications

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