Blog

Let the Wild Rumpus Start: Inviting Members Into Adventure and Belonging

“And Max said, ‘Let the wild rumpus start!’” When Max puts on his wolf suit and sails to the land of the Wild Things, he’s doing what many of our community members secretly long to do — step into a space where they can be bold,

The Giving Tree Dilemma: How Nonprofits Can Give Generously Without Losing Themselves

“And the tree loved a little boy.” Shel Silverstein’s The Giving Tree begins with abundance — apples, shade, branches. But as the boy grows, he takes and takes until only a stump remains. Many nonprofits know this feeling. We give endlessly — to our communities, our

Goodnight Noise: The Power of Quiet and Consistency in Nonprofit Communications

Before there were push notifications and endless emails, there was Goodnight Moon — a story so quiet it could calm an entire generation. “In the great green room There was a telephone And a red balloon…” That’s it. No drama. No exclamation points. Just rhythm, imagery,

Break the Rules of Function

Sometimes the most magical moments happen when something is used in a way it wasn’t meant to be. In this video, the piano isn’t just an instrument for sound — it becomes a brush, a pen, a set of crayons in motion. Notes that should only

Through a Child’s Eyes: What Designing for Children Can Teach Nonprofits

Walk down Main Street, U.S.A. at Disneyland and you’ll notice something curious: the shop windows sit lower than in a normal town. This wasn’t a mistake. Walt Disney insisted that even the smallest children should be able to press their noses against the glass and see

Kid-Friendly Marketing: How to Make Your Nonprofit Communications Clear, Simple, and Engaging

Have you ever tried to explain what your nonprofit does to a child? You quickly realize how much jargon and insider language sneaks into everyday communication. The exercise forces you to strip things down to their essence: What do we do? Who do we help? Why

Lowering the Giving Window: Making Philanthropy Approachable for All

Think back to when you were a kid and held a dollar in your hand. To you, it wasn’t “just a dollar” — it was power. The power to buy candy, a toy, or maybe even contribute to something bigger. The experience of giving felt meaningful,

The View from Down Here: Designing Events Everyone Can Enjoy

When Walt Disney and his Imagineers designed Disneyland, they paid attention to the smallest details — including the height of shop windows. They made sure even the youngest child could walk right up, press their nose against the glass, and be captivated by the treasures inside.

Why Nonprofits Should Stop Chasing the New and Start Rebooting the Old

In the past few weeks, we’ve looked at some surprising comebacks in culture: vinyl records and cassettes returning to the spotlight, Polaroids making a splash in an all-digital world, and mom jeans taking over wardrobes again. Each of these trends cycles back not because people rejected

What Fundraising Can Learn from the Return of Records and Cassettes

Walk into a record store today and you’ll see something surprising: vinyl albums and cassette tapes proudly displayed at the front. Not just relics in a dusty back bin, but shiny new releases from current artists. Decades after being “replaced” by CDs, MP3s, and streaming, these

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