Thinking Outside the Box (Literally)
Domino’s doesn’t fix roads. They make pizza. Yet, their “Paving for Pizza” campaign was a stroke of marketing brilliance. By stepping into a community issue—potholes—that’s only tangentially related to their business (after all, bumpy roads ruin pizza deliveries), they positioned themselves as a brand that cares,
Read MorePersonalizing the Member Journey: 8 Lessons Nonprofits Can Learn from Schools
Schools have a way of making every student feel special. Whether it’s tailoring learning experiences to match strengths and interests or creating pathways for individual growth, schools are experts at meeting people where they are. Nonprofits can learn a lot from this approach, especially when it
Read MoreMaking Fundraising Fun: Lessons Nonprofits Can Learn From Schools
Fundraising often gets a bad rap for feeling transactional, boring, or even burdensome for donors and participants alike. But schools have long mastered the art of making fundraising engaging, fun, and community-driven—transforming it from a mere obligation into something people actively look forward to. For nonprofits
Read More5 Marketing Lessons Nonprofits Can Learn from Schools
Marketing and communications (marcomm) are essential for nonprofit success. Whether you’re trying to engage donors, rally volunteers, or raise awareness, your approach to marcomm can make all the difference. Interestingly, day schools excel in creating strong engagement through their marcomm efforts. By studying how schools connect
Read MoreImagineering Engagement: Lessons from Schools for All Nonprofits
Engagement is the lifeblood of every nonprofit. It’s what turns casual supporters into committed advocates, donors, and partners. Achieving that level of engagement takes more than just good intentions; it requires creativity, intentional design, and a profound understanding of your audience. That’s where “nonprofit imagineering” comes
Read MoreStarting the Year Off Right: Creative Problem-Solving in Nonprofit Marketing
As the new year begins, it’s natural to feel a renewed sense of energy and possibility. For nonprofit marketers, this is the perfect time to reassess, recalibrate, and set bold goals. Marketing in the nonprofit world isn’t just about telling your story—it’s about solving problems, reaching
Read MoreStart a group activity and see what happens
Meet Roscoe the Rock Snake! A simple idea: add a painted rock to see how long he can grow. This adorable community project is a perfect metaphor for nonprofits: 🎨 It Starts Small: Just one idea or action can spark a movement. 🤝 It’s Collaborative: Everyone
Read MoreHow YouTube Won Over Teens (Again): Lessons for Nonprofits on Adapting, Evolving, and Thriving
In the ever-changing landscape of social media, YouTube has once again emerged as the most popular platform among teens. While competitors like TikTok, Instagram, and Snapchat have all enjoyed their moments in the spotlight, YouTube’s staying power and adaptability have allowed it to reclaim its throne.
Read MoreIn Tune with Impact: Finding Nonprofit Inspiration in Music
In the holiday spirit, let’s have some fun this month by looking at clever, and sometimes random things that we can learn from our favorite music! Music has a power that’s hard to put into words, yet we all feel it. A song can lift you
Read MoreThe Harmony of Engagement: Creating Programs That Hit the Right Chords
A great song doesn’t just capture your attention — it keeps you coming back, singing along, and feeling connected. That’s the essence of membership engagement for nonprofits. You want your members to feel invested, supported, and excited to be part of your mission. These five classic
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