Have a “Let’s do it” Attitude
It started with a question: “How cool would a teacher inflatable race to kick off field day be?” Instead of shrugging it off, someone said: “Let’s do it.” The result? [watch the video] A joyful, ridiculous, unforgettable moment where elementary school teachers—dressed in full inflatable costumes—raced,
Read MoreNot Everyone Feels Like They Belong—And That’s Our Problem to Solve
What Nonprofits Must Do to Create True Community We love to talk about how welcoming our organizations are. We say things like “we’re like family,” or “everyone is welcome here.” And for some, that’s true. But here’s the uncomfortable reality: Not everyone feels like they belong.
Read MoreVirtual Togetherness: Can We Build Real Community Online?
Rethinking Marketing, Communications, and the Future of Digital Belonging Once, the phrase “community engagement” brought to mind packed rooms, potlucks, and handshakes at the door. Then everything changed. The pandemic forced nonprofits to move their mission online—virtually overnight. Zoom replaced conference rooms. Facebook groups became community
Read MoreBoard Members Are Community Members First
Rethinking Board Recruitment and Engagement Through the Lens of Events and Belonging Nonprofits invest a huge amount of energy in events—galas, Shabbat dinners, fundraisers, holiday programs, volunteer drives. And often, we invite our board members to attend, help host, or even run the show. But here’s
Read MoreFrom Donors to Believers: Building Transformational Giving
In the nonprofit world, we often talk about “donor stewardship,” “major gifts,” or “annual appeals”—language that, while important, sometimes reduces people to dollar signs. Too often, fundraising becomes a transaction: We ask. They give. We thank. Repeat. But what if we imagined something more powerful? What
Read MoreTurn Ordinary Into Extraordinary
Big brands like Coca-Cola and McDonald’s know that small, creative touches can make a huge impact. Watch this video for a quick glimpse into their create concepts. By adding unexpected features — like a Coke label that transforms into a bow or a takeout box that
Read MoreReaching for the Stars: How Space Exploration Inspires Nonprofit Professionals
In December 2021, NASA launched the James Webb Space Telescope—an unprecedented feat of engineering and vision. Within months, the telescope began transmitting jaw-dropping images: galaxies swirling millions of light-years away, clusters of stars we’d never seen, and a whole new lens on our place in the
Read MoreHouston, We Have a Message: Rethinking Nonprofit Communications
When NASA unveiled the Artemis program—its ambitious mission to return humans to the Moon and eventually reach Mars—it wasn’t just the technology that captured global attention. It was the story. Named after the Greek goddess and twin sister of Apollo, Artemis signaled more than a continuation
Read MoreFundraising with Rocket Fuel: What Nonprofits Can Learn from SpaceX
In 2021, a rocket soared into orbit—not with NASA astronauts, but with a private crew aboard the Inspiration4 mission. Funded by billionaire Jared Isaacman, the flight raised over $240 million for St. Jude Children’s Research Hospital. It was the first all-civilian crewed spaceflight, but more than
Read MoreFrom Launchpads to Landing Parties: Events and Engagement Inspired by Space
On February 18, 2021, NASA’s Perseverance rover touched down on Mars. But the real magic? Millions of people around the world were watching together. Live. In real time. Social media lit up. Livestreams were shared. And when Perseverance safely landed, scientists cheered—and the world celebrated with
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