Storytelling That Sparks Memory and Connection: How Nonprofits Can Use Nostalgia to Engage Their Audiences

The other day, I was scrolling through social media when I saw an ad that stopped me in my tracks. It wasn’t a flashy new campaign or a celebrity endorsement—it was a simple, grainy image of a retro lunchbox, the kind I used to carry to school every day in the ‘90s. Suddenly, I was…...