How to Tell Your Nonprofit’s Cinderella Story: Why Everyone Loves an Underdog
Every year during March Madness, millions of people fill out brackets, pick their teams, and follow college basketball with an intensity that surprises even the most casual fans. But it’s not just about the sport—it’s about the stories. The teams no one expected to win. The
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The Power of Nostalgia in Nonprofit Engagement: Connecting the Past to the Present
The Emotional Pull of Nostalgia Have you ever caught a familiar scent, heard an old song, or seen a childhood toy and felt like you were transported back in time? Nostalgia is a powerful force. It connects us to our past, evokes strong emotions, and creates
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Storytelling That Sparks Memory and Connection: How Nonprofits Can Use Nostalgia to Engage Their Audiences
The other day, I was scrolling through social media when I saw an ad that stopped me in my tracks. It wasn’t a flashy new campaign or a celebrity endorsement—it was a simple, grainy image of a retro lunchbox, the kind I used to carry to
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Unlocking the Magic: Using Disney Imagineering’s Environmental Storytelling in Nonprofit Strategy
Disney Imagineering is renowned for its ability to create immersive environments that tell compelling stories. One of their key principles, environmental storytelling, can be a powerful tool for nonprofits looking to engage donors, supporters, and the community. By applying this concept, nonprofits can create a cohesive
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The Disney Approach: Authentic Storytelling to Strengthen Nonprofit Connections
In the world of nonprofit organizations, forging meaningful connections with members and donors is pivotal to sustaining their mission and driving positive change. One powerful strategy that can significantly enhance these connections is adopting the art of authentic storytelling. Drawing inspiration from Disney, renowned for its
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Case Study: The Hollywood Bowl – Elevating Experience Through Storytelling
The Hollywood Bowl, an iconic outdoor amphitheater renowned for its musical performances, has masterfully transformed itself from a mere venue for music into a realm of emotional connection and personal stories. By weaving the threads of storytelling into its fabric, the Hollywood Bowl has succeeded in
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Case Study: CHLA Makes March Matter to More by Telling Stories
Children’s Hospital Los Angeles (CHLA) is a nonprofit hospital that specializes in the care of children. Every year, they run a fundraising campaign called “Make March Matter” to raise funds for the hospital and the programs and services it provides to children in need. Storytelling plays
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Case Study: St. Jude Children’s Hospital Uses Storytelling at their Walk/Run events and more
Nonprofit Storytelling comes in all shapes and sizes, especially in event planning. St. Jude Children’s Research Hospital is a leading pediatric research hospital that focuses on treating and curing childhood cancer and other life-threatening diseases. For years, they have been using storytelling masterfully to engage supporters
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Why did Disney buy Fox and Marvel?
Ironically, Disney didn't acquire Fox and Marvel for their stories - it acquired them for those stories yet to be written! We have a bright future to look forward to in which "movies" will function more like video games than like films of the 20th century.
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