Imagineering to combat “We’ve always done it that way”
We’ve all heard it before - at work and at home - from a boss, a family member, a friend, and subconsciously, from ourselves.
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Nonprofit Innovation: Burn the Box
The CEO of a large investment firm was handed several clippings from a financial magazine. He laid the pages on a table and with all identifying information obscured, he was asked to select the advertisement from his institution. After analyzing the graphics and copywriting for a
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