Innovation Isn’t what you think it is
Many things are novel, but they rarely have profound and lasting impact. And many things that people claim are huge, game-changing innovations, are not particularly game-changing, nor do they last beyond the lifespan of their marketing campaign.
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Nonprofit Innovation and Embracing Change
Walt Disney loved change. From the moment Disneyland opened in July, 1955, rather than paying off his debts as quickly as possible, Walt vowed to put a percentage of the revenue toward constantly improving the park.
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Imagineering to combat “We’ve always done it that way”
We’ve all heard it before - at work and at home - from a boss, a family member, a friend, and subconsciously, from ourselves.
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Nonprofit Innovation: Burn the Box
The CEO of a large investment firm was handed several clippings from a financial magazine. He laid the pages on a table and with all identifying information obscured, he was asked to select the advertisement from his institution. After analyzing the graphics and copywriting for a
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Winter Savings!