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Category: Imagineering

    Creating a Safe Space for Ideas at Your Nonprofit: Strategies and Challenges

    Innovation and creativity are crucial for the success and growth of any nonprofit organization. However, fostering an environment where ideas can flow freely requires creating a safe space where everyone feels comfortable sharing their thoughts without fear of judgment or retribution. This article explores the challenges

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      Understanding Our Community Members’ Stories: The Key to Nonprofit Success

      In the world of nonprofit work, our greatest resource isn’t just the funds we raise or the programs we implement—it’s the people we serve. At the heart of every successful nonprofit is a deep understanding of the stories, experiences, and needs of the community members who

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        Is Disney overusing their IP? What can we nonprofits learn from it?

        A recent article published by Inside the Magic discussed the latest trend at Disney parks to incorporate their intellectual property (IP) into everything they do.  From new attractions to new lands, nearly everything Imagineers create these days is in some way connected to their new or

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          A Guide to Brainstorming

          The Guide to Brainstorming worksheet is designed to help you and your team think creatively.   The link below will take you to a Google doc, which you can either print, export to a Word Doc, or copy into your Google Drive folder to edit. Instructions (once

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            How Major Charities Use Weenies to Encourage Support

            Walt Disney Imagineering is the creative division of The Walt Disney Company that is responsible for designing and developing Disney theme parks, resorts, and attractions around the world. One of the key principles of Imagineering is the use of “weenies” to guide guests through a theme

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              Is Disney High-Tech or High-Touch?

              Take a moment to evaluate your use of high-tech and see whether it's helping or hurting your organization in the long run.

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                Why did Disney buy Fox and Marvel?

                Ironically, Disney didn't acquire Fox and Marvel for their stories - it acquired them for those stories yet to be written!  We have a bright future to look forward to in which "movies" will function more like video games than like films of the 20th century. 

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                  The Importance of Storytelling for Nonprofit Imagineers

                  As nonprofit professionals, our job is focused around connecting with people.  We want them to attend our events. We want them to donate to our organizations.  We want them to go to our schools. We want them to feel so committed and connected to our causes

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                    Quick Tip: The Importance of Readability

                    Take a look at your materials, flyers, posters, banners and permanent signage.  Each word and graphic should serve a purpose.  You shouldn't include so much that people don't know what up focus on.

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                      We are the Nonprofit Imagineers!

                      With a view from a thousand feet up, we need to see the Candyland-style map that ties together the sequence of events from the first point of contact, to the first handshake, to the first conversation… all the way until the visitor heads home, making sure

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