Give a potato?
Okay… to be honest, this one has me perplexed. I really don’t know how this applies to what we do. Maybe you can help me figure it out. I saw this on Facebook back around Halloween, and it brightened my day. I think it’s the combination
Read MoreTemporarily Re-brand to Prove a Point
Alright, I get it – no nonprofit would actually go as far as changing its name just to attract a new audience. But what if you did have the guts to make a bold (even temporary) change to really make a statement? Recently, Goldfish crackers rebranded
Read MoreLet Nostalgia Do The Heavy Lifting
Technically, I’m a Xennial—too old to be a Millennial, but too young to be Gen-X. I’m your target audience these days, and nothing hits quite like a dose of nostalgia. If I were to share this picture on Facebook (yes, Facebook is still my preferred social
Read MoreConnect with a Story
If you have a pre-teen, you’re likely familiar with Dav Pilkey, the author of the wildly successful Captain Underpants and Dog Man series. Unlike most authors who use the inside flap of the book jacket to boast about their accomplishments, Dav takes a different approach. He
Read MoreWhat we can learn from the Yankees ground crew dancing to YMCA between innings
I was in New York earlier this month and attended my first Yankees game. I had been told ahead of time to expect something special from the grounds crew, and was delighted to see the five gentlemen raking the infield between innings pause, drop their mechanisms and
Read MoreLean In To Fun Themes
May 4th has become known around the world as Star Wars Day (“may the ‘fourth’ be with you”). As Star Wars geeks clamor on social media, posting their favorite cosplay pics, it’s always fun to see how local businesses lean in to this fun day. Shops
Read MoreAdd a hidden treat to something ordinary
Recently, I was shopping with a friend who purchased a brand of eggs I had never used. Boy, was I surprised and delighted when we got back to his home, opened the carton, and found this mini newsletter! The articles were brief and entertaining, and mixed
Read MoreCreate a “balloon daycare”
How clever is this! At Disney’s Animal Kingdom in Florida, guests carrying balloons are encouraged to leave their balloons in daycare so as not to scare the animals. The thought of “balloon daycare” on its own is crazy cute, but when you add to it the
Read MoreCelebrate the little things
We have a tendency to only share the biggest news from our organization or our community, but what would happen if we start celebrating the little things? What would it do for our community-building efforts for us to see the simple, ordinary, every-day joys that our
Read MoreRecycle, Reuse, and Form a Deeper Connection
This image showed up in my facebook feed and I simply loved how many boxes the idea checked off: Reduce waste in the landfill Add a “hidden mickey” that enhances the experience of those who notice it Form a deeper connection with the community who can
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