Creativity Archives - Page 2 of 2 - The Nonprofit Imagineers

Using Matrix Mapping to Keep your Nonprofit Creativity in Check

Brainstorming is fun and can lead to some very creative ideas. The problem is, not all creative ideas contribute to your mission or sustainability. It can be easy to travel down paths that don’t help you achieve your organizational objectives, and can even end up harming

Understanding Creative Intent

Creative intent is one of the core concepts in Disney Imagineering, is a critical concept in the world of creativity and art, but it can also be an important tool in a nonprofit setting. At its core, creative intent is the underlying motivation or intention that

The Big Opening Number

If you read The Nonprofit Imagineers, you know that it opens with a musical number unrivaled by any other nonprofit business book on the market. I’ve been kind of preoccupied writing the book and all the other resources, so I tasked an AI Chat Bot do

The Importance of Storytelling for Nonprofit Imagineers

As nonprofit professionals, our job is focused around connecting with people. We want them to attend our events. We want them to donate to our organizations. We want them to go to our schools. We want them to feel so committed and connected to our causes

Quick Tip: The Importance of Readability

Take a look at your materials, flyers, posters, banners and permanent signage. Each word and graphic should serve a purpose. You shouldn't include so much that people don't know what up focus on.

Mission Statements and Nonprofit Creativity

Aside from sounding formulaic and cliche, the more descriptors, the more “gunked up” and specific your mission statement becomes. All of that leads you down a path that no creative professional can thrive in.

We are the Nonprofit Imagineers!

With a view from a thousand feet up, we need to see the Candyland-style map that ties together the sequence of events from the first point of contact, to the first handshake, to the first conversation… all the way until the visitor heads home, making sure

A Blank Sheet of Paper

Walt Disney had a vision for a clean, family friendly theme park. When Walt wanted to migrate the concepts from his imagination into tangible drawings for what would become Disneyland, he first approached his friend Welton Becket to ask where he could find the right architect

Nonprofit Innovation: Burn the Box

The CEO of a large investment firm was handed several clippings from a financial magazine. He laid the pages on a table and with all identifying information obscured, he was asked to select the advertisement from his institution. After analyzing the graphics and copywriting for a

Category: Creativity