CASE STUDY: Nurturing Donor Bonds: Lessons from Sweden’s Blood Donor Text Message Initiative
In the dynamic landscape of nonprofit engagement, effective communication emerges as the linchpin for cultivating enduring relationships with donors. Drawing inspiration from Sweden’s groundbreaking blood donor text message initiative, this amalgamated case study and exploration underscore the pivotal role of personalized communication in fortifying nonprofit-donor connections.
Read More
Case Study: The Hollywood Bowl – Elevating Experience Through Storytelling
The Hollywood Bowl, an iconic outdoor amphitheater renowned for its musical performances, has masterfully transformed itself from a mere venue for music into a realm of emotional connection and personal stories. By weaving the threads of storytelling into its fabric, the Hollywood Bowl has succeeded in
Read More
What Nonprofit Leaders Can Learn from Coca-Cola’s Great Campaign That Started With Just 151 Words
In The Nonprofit Imagineers, we discuss the importance of a brief nonprofit mission statement and its impact on our ability to be creative. Later, we learn that the original ideas for a new theme park in California started with a few words from Michael Eisner to
Read More
Facebook Drops the Metaverse – The Innovator’s Dilemma Case Study
As you read in chapter 2 of The Nonprofit Imagineers, The Innovator’s Dilemma is a concept introduced by Harvard Business School professor Clayton Christensen in his book of the same name. It refers to the challenge faced by established companies when disruptive technologies or business models
Read More
Case Study: Oxfam Uses Forced Perspective to Create Empathy
As we learned in The Nonprofit Imagineers, forced perspective is the Disney Imagineering principle of purposely making something look a certain way, such as designing the base of the castle to be larger than the top, so that onlookers feel like the castle is taller than
Read More
Case Study: CHLA Makes March Matter to More by Telling Stories
Children’s Hospital Los Angeles (CHLA) is a nonprofit hospital that specializes in the care of children. Every year, they run a fundraising campaign called “Make March Matter” to raise funds for the hospital and the programs and services it provides to children in need. Storytelling plays
Read More
Case Study: St. Jude Children’s Hospital Uses Storytelling at their Walk/Run events and more
Nonprofit Storytelling comes in all shapes and sizes, especially in event planning. St. Jude Children’s Research Hospital is a leading pediatric research hospital that focuses on treating and curing childhood cancer and other life-threatening diseases. For years, they have been using storytelling masterfully to engage supporters
Read More