Blog - Page 15 of 16 - The Nonprofit Imagineers

Case Study: CHLA Makes March Matter to More by Telling Stories

Children’s Hospital Los Angeles (CHLA) is a nonprofit hospital that specializes in the care of children. Every year, they run a fundraising campaign called “Make March Matter” to raise funds for the hospital and the programs and services it provides to children in need. Storytelling plays

Case Study: St. Jude Children’s Hospital Uses Storytelling at their Walk/Run events and more

Nonprofit Storytelling comes in all shapes and sizes, especially in event planning. St. Jude Children’s Research Hospital is a leading pediatric research hospital that focuses on treating and curing childhood cancer and other life-threatening diseases. For years, they have been using storytelling masterfully to engage supporters

How Major Charities Use Weenies to Encourage Support

Walt Disney Imagineering is the creative division of The Walt Disney Company that is responsible for designing and developing Disney theme parks, resorts, and attractions around the world. One of the key principles of Imagineering is the use of “weenies” to guide guests through a theme

Add whimsy with everyday objects

You can’t help but smile when you walk into a garden and a turtle swims by. This could have been created with $10 in stones, a hammer, and a little bit of DIY energy. Adding something like this is easy and inexpensive, but it’s the type

The Big Opening Number

If you read The Nonprofit Imagineers, you know that it opens with a musical number unrivaled by any other nonprofit business book on the market. I’ve been kind of preoccupied writing the book and all the other resources, so I tasked an AI Chat Bot do

Is Disney High-Tech or High-Touch?

Take a moment to evaluate your use of high-tech and see whether it's helping or hurting your organization in the long run.

Why did Disney buy Fox and Marvel?

Ironically, Disney didn't acquire Fox and Marvel for their stories - it acquired them for those stories yet to be written! We have a bright future to look forward to in which "movies" will function more like video games than like films of the 20th century.

The Importance of Storytelling for Nonprofit Imagineers

As nonprofit professionals, our job is focused around connecting with people. We want them to attend our events. We want them to donate to our organizations. We want them to go to our schools. We want them to feel so committed and connected to our causes

Quick Tip: The Importance of Readability

Take a look at your materials, flyers, posters, banners and permanent signage. Each word and graphic should serve a purpose. You shouldn't include so much that people don't know what up focus on.

Innovation Isn’t what you think it is

Many things are novel, but they rarely have profound and lasting impact. And many things that people claim are huge, game-changing innovations, are not particularly game-changing, nor do they last beyond the lifespan of their marketing campaign.