Blog - Page 15 of 15 - The Nonprofit Imagineers

The Importance of Storytelling for Nonprofit Imagineers

As nonprofit professionals, our job is focused around connecting with people. We want them to attend our events. We want them to donate to our organizations. We want them to go to our schools. We want them to feel so committed and connected to our causes

Quick Tip: The Importance of Readability

Take a look at your materials, flyers, posters, banners and permanent signage. Each word and graphic should serve a purpose. You shouldn't include so much that people don't know what up focus on.

Innovation Isn’t what you think it is

Many things are novel, but they rarely have profound and lasting impact. And many things that people claim are huge, game-changing innovations, are not particularly game-changing, nor do they last beyond the lifespan of their marketing campaign.

Nonprofit Innovation and Embracing Change

Walt Disney loved change. From the moment Disneyland opened in July, 1955, rather than paying off his debts as quickly as possible, Walt vowed to put a percentage of the revenue toward constantly improving the park.

Imagineering to combat “We’ve always done it that way”

We’ve all heard it before - at work and at home - from a boss, a family member, a friend, and subconsciously, from ourselves.

Mission Statements and Nonprofit Creativity

Aside from sounding formulaic and cliche, the more descriptors, the more “gunked up” and specific your mission statement becomes. All of that leads you down a path that no creative professional can thrive in.

Learning from Walt’s Epitaph

Imagine if, as a young adult, he had been so focused on his day job of illustrating advertisements that he never learned the craft of animation. Imagine if he had been so focused on animation that he never left his studio to pursue building Disneyland. Imagine

We are the Nonprofit Imagineers!

With a view from a thousand feet up, we need to see the Candyland-style map that ties together the sequence of events from the first point of contact, to the first handshake, to the first conversation… all the way until the visitor heads home, making sure

A Blank Sheet of Paper

Walt Disney had a vision for a clean, family friendly theme park. When Walt wanted to migrate the concepts from his imagination into tangible drawings for what would become Disneyland, he first approached his friend Welton Becket to ask where he could find the right architect

Nonprofit Innovation: Burn the Box

The CEO of a large investment firm was handed several clippings from a financial magazine. He laid the pages on a table and with all identifying information obscured, he was asked to select the advertisement from his institution. After analyzing the graphics and copywriting for a