Blog - Page 14 of 15 - The Nonprofit Imagineers

Have Fun with your Messaging – Ideas Folder

Just when you think you’ve come across another average, boring sign… It gets interesting! How fun is this sign that informs and then brings a smile to your face. As soon as you read far enough down to realize there was creativity involved, it made you

The 70-20-10 Worksheet

The 70-20-10 worksheet is designed to help you keep track of your creative projects, and motivate you to continue pushing for more innovation at your organization. The link below will take you to a Google doc, which you can either print, export to a Word Doc,

Case Study: Oxfam Uses Forced Perspective to Create Empathy

As we learned in The Nonprofit Imagineers, forced perspective is the Disney Imagineering principle of purposely making something look a certain way, such as designing the base of the castle to be larger than the top, so that onlookers feel like the castle is taller than

Case Study: CHLA Makes March Matter to More by Telling Stories

Children’s Hospital Los Angeles (CHLA) is a nonprofit hospital that specializes in the care of children. Every year, they run a fundraising campaign called “Make March Matter” to raise funds for the hospital and the programs and services it provides to children in need. Storytelling plays

Case Study: St. Jude Children’s Hospital Uses Storytelling at their Walk/Run events and more

Nonprofit Storytelling comes in all shapes and sizes, especially in event planning. St. Jude Children’s Research Hospital is a leading pediatric research hospital that focuses on treating and curing childhood cancer and other life-threatening diseases. For years, they have been using storytelling masterfully to engage supporters

How Major Charities Use Weenies to Encourage Support

Walt Disney Imagineering is the creative division of The Walt Disney Company that is responsible for designing and developing Disney theme parks, resorts, and attractions around the world. One of the key principles of Imagineering is the use of “weenies” to guide guests through a theme

Add whimsy with everyday objects

You can’t help but smile when you walk into a garden and a turtle swims by. This could have been created with $10 in stones, a hammer, and a little bit of DIY energy. Adding something like this is easy and inexpensive, but it’s the type

The Big Opening Number

If you read The Nonprofit Imagineers, you know that it opens with a musical number unrivaled by any other nonprofit business book on the market. I’ve been kind of preoccupied writing the book and all the other resources, so I tasked an AI Chat Bot do

Is Disney High-Tech or High-Touch?

Take a moment to evaluate your use of high-tech and see whether it's helping or hurting your organization in the long run.

Why did Disney buy Fox and Marvel?

Ironically, Disney didn't acquire Fox and Marvel for their stories - it acquired them for those stories yet to be written! We have a bright future to look forward to in which "movies" will function more like video games than like films of the 20th century.